FOR IMMEDIATE RELEASE
June 3, 2022
Toledo, Iowa—Last week Iowa Select withdrew a construction permit application to build a 5,000-head hog factory in Tama County, Iowa. Due to direct pressure from a group of organized neighbors, Iowa Select, the state’s largest pork corporation, dropped plans to build near the homestead of Iowa’s beloved “Butter Cow Lady,” the late Norma Lyon.
A well-placed ad and a planned press conference were part of the efforts of the neighborhood group. Representing six other neighborhood families, Lyon’s son, Eric Lyon, placed an ad in their local shopper.
It called out Iowa Select, saying:
AMBUSHED! Size matters! These Industrial Sized Hog Units Are Not Your Average Neighborhood Pig Farm!”
Eric sent the clipping to corporate headquarters with the following note, “Submitted by Eric Lyon, son of Joe & Norma (Duffy) Lyon.” He also informed Iowa Select decision makers last week that the group was planning a press conference.
These efforts changed everything.
Lyon, Iowa’s “Butter Cow Lady,” is nationally famous for the life-size butter sculptures she created during a 46-year career. She was the first woman to sculpt butter cows at the Iowa State Fair, which were featured yearly and drew large crowds.
Lyon created her sculptures at Lyon Dairy, the family’s farm, where tours were held.
Iowa Select tried to build its 5,000-head hog factory just 2,700 feet away from the farm, a site the family is considering turning into a bed and breakfast and a small museum.
The same day Iowa Select learned about the press conference—and within hours of being granted a permit by the Iowa Department of Natural Resources—Iowa Select withdrew its application.
Diane Rosenberg, a consultant for Socially Responsible Agriculture Project (SRAP), said:
This win for the community demonstrates what can be done when neighbors work together and don’t give up. These neighbors reached out to SRAP, and with Iowa Citizens for Community Improvement (Iowa CCI), we provided informational guidance and support that enabled them to successfully develop an effective public pressure strategy.”
Berleen Woebter, a member of the Tama neighborhood group, told Rosenberg:
Nothing would have happened if we didn’t organize. It’s so vital to say what is needed. We wouldn’t have known what to do without SRAP. You never know what you need to say, so say everything and hope something sticks.”
Lisa Whelan, operations director for Iowa CCI, said:
We applaud the courage and tenacity shown by Tama County residents in this fight. We hope this inspires more people around the state to organize to protect their communities from factory farms.”
Residents who learn about proposed factory farm expansion are encouraged to contact SRAP and Iowa CCI. SRAP can be reached at (503) 362-8303 and Iowa CCI at (515) 255-0800.
For more than 20 years, SRAP has served as a mobilizing force to help communities protect themselves from the damages caused by industrial livestock operations and to advocate for a food system built on regenerative practices, justice, democracy, and resilience.
Our team includes technical experts, independent family farmers, and rural residents who have faced the threats of factory farms in their communities. When asked for help, SRAP offers free support, providing communities with the knowledge and skills to protect their right to clean water, air, and soil and to a healthy, just, and vibrant future. Learn more at: sraproject.org.
About Iowa CCI
Iowa CCI members create change through grassroots organizing, educating, and mobilizing on issues that impact our communities the most. Together, we work to put people and planet first by stopping factory farms, ending racist policing and anti-immigrant legislation, and winning bold action on climate change, healthcare, and clean water for everyone. Learn more at: iowacci.org